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How much thought do you need to put into choosing your domain name? Is it really that important?

If you have a quality website and business, people will visit your site no matter what the domain is, right?

Well, not so fast… You see, your domain name is a key element of your website. It can make or break you.

DS4A - .UK Domain Names Right of Registration - Logo

At 08:00hrs on 10 June 2014 Nominet, the UK registry, launched the new, shorter, sharper domain (website) name .UK into the UK domain family. If you are an existing domain holder and own a unique,,,, or, a .UK domain name may already have been reserved especially for you until 10 June 2019. There are strict rules about who has the right of registration based on the current domains registered.

DS4A FaxPanel Logo

DS4A FaxPanel is an intuitive and easy to use application that allows anyone to send and receive faxes, securely using SSL encryption, using your standard web browser at extremely competitive rates. No dedicated telephone line is required, and therefore no standard line rental, this can mean you save £££'s. Users of existing fax machines can send you faxes in just the same way they do to anyone else, and you can send to any standard fax number / machine too!


DS4A is excited to annouce our acceptance as an approved GOV.UK - AC.UK - GOV.CYMRU - LLYW.CYMRU and GOV.SCOT domain registrar.

We are now able to register and renew domain names within the .UK namespace for local government, such as county and city council, town and parish councils as well as academic bodys such as schools, acadamies and universities. In addition it also covers fire services, police and crime commissioners as well as joint authorities and partnership bodies. This, coupled with our outstanding web hosting, email, data backup and other offerings makes DS4A an excellent choice for government, local goverment and public bodies.

Nominet UK Domain Registry Member Logo

The Nominet member lunch and seminar took place on the 16th May 2017. This was a great opportunity to meet the Nominet team personally. Nominet are the organisation that are responsible for managing the .UK domain name space. We also had the bonus of an industry talk by our speaker Aisha Kellaway from creative agency, iamfst. Nominet hold a series of annual member lunches across the UK. This give an opportunity for members and Nominet to listen to each other about how they see the direction of domain name registration progressing in the UK to make the .UK domain name space the go-to domain of choice for website owners.

AWS Awsomeday Bristol 2017 Logo

DS4A attended the Amazon Web Services (AWS) Awsome Day 2017 in Bristol. Held at The Bristol Hotel on 14th March.

AWS Awsome Days enable DS4A to ensure we are delivering best practice and leveraging the most out of our AWS infrastructure and architecture. Awsome days let us gain a deeper understanding of AWS core and application services. We can learn how to deploy and automate our infrastructure on the AWS Cloud in the most efficient and secure way. It also gives us an opportunity to get any questions our team my have answered by AWS experts, and we can network with the AWS team and our industry peers.